Target Consumers #1: First I would like to grab grown men around the age 40 years old attention because this is a holiday that is honoring a Leif Erikson Day which is a man that had found land along time ago. They would know more about this holiday than a a child that's five years old
Target Consumers #2: Secondly I would like to grab people who likes to sail because Leif Erikson is a person that sailed and found land. I think that grabbing sailors attention would be simple to do because most of them admire Leif Erikson because he is a sailor that found land.
Target Consumers #3: Finally I would grab people people who like boats. I would grab their attention by putting a boat on the front of the cover because most people who likes boats knows about Leif Erikson.
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